Bold, Creative Solar Communications & Marketing Strategies

There is an art to social media. The art is in the execution and the strategy. We develop social media strategies, memorable events, and guerrilla marketing campaigns exclusively for solar companies. Our goal is to inspire prospects to remember your brand, develop long term solar brand relationships, and to take action.

• Social media strategies. Build solar leads and trusted brand relationships with a customized Solar Social Media Strategy for solar websites, blogs, Facebook, Twitter, and online contests. We design programs that utilize residential or B-to-B social currency to amplify experiences and drive conversations about solar.

• Solar guerrilla marketing strategies. Get press-worthy attention from the media. We work with your staff to create an exciting event or publicity stunt that not only stands out, but also educates clients about your solar product or service. Such events increase organic growth through the media and breakthrough viral communications about your solar brand.

• Content creation. Solar companies must show customers that they have authority. Define your solar voice. Show home owners, utilities, government entities, and solar financiers why you are solar experts, an industry thought leader, and solar problem solver.

• Speeches and presentations. Valenza/”Solar Fred” creates inspiring solar marketing presentations and key note addresses for solar industry corporate retreats, conventions, and VIP events.  Activate your audience by giving them compelling social event experiences, encouraging solar and brand advocacy.

UnThink Solar was founded by Tor Valenza a.k.a. “Solar Fred,” best known for his “UnThink Solar” marketing and communications blog on Renewable Energy World. We create solar marketing strategies that expose new and relevant customers to your solar company through social media campaigns that encourage brand evangelism.

Our solar marketing strategy philosophy is simple:

• Engage solar customers.
• Stand out, delight, and educate about solar, regardless of residential, commercial or utility audiences.
• Be bold for solar.
• Be consistent, but flexible; ReThink and UnThink as necessary.

Selected UnThink Solar Clients

• AEE Solar
• Free Hot Water
• One Block Off the Grid (1bog)
• Panasonic (new parent company of Sanyo Solar)
• Renewable Energy World
• SolarCity
• SolarPowerRocks.com
• Stealth mode solar innovators who are shy…

How did you come up with “Solar Fred” as your solar pen name? Your first name is “Tor.”

Really short answer: “Solar Tor” didn’t sound right. Too weird for American audiences. As for choosing “Fred,” I had a running joke with my ex-wife about the name “Fred.” If we ever meet, ask me about it.

What does “UnThink Solar” mean? I don’t get it.

It means to step back and rethink your usual solar marketing strategy. It’s as if someone said to you “Think outside of the box.” The box, in this case, is boring solar marketing and communications. I don’t see people reaching out to customers in bold ways, and I want to encourage you to not only stand out, but also to educate your customers.

Where are you based?

Technically, Los Angeles, but since this is the age of the internet, we’re really everywhere.

And what do you do again, exactly?

We create bold solar social media strategies, communications, and branding. In short, we speak solar.

Tor Valenza a.k.a. “Solar Fred” grew up in New York City and has been a solar advocate for over 25 years. He holds a B.A. from Middlebury College and is “fluent in solar,” having taken numerous solar economics and technical courses at the Solar Living Institute and Solar Energy International.

(Please click the wall.)