Who is Solar Fred?

Tor Valenza a.k.a. “Solar Fred” grew up in New York City and has been a solar advocate for over 25 years. He holds a B.A. from Middlebury College and is “fluent in solar,” having taken numerous solar economics and technical courses at the Solar Living Institute and Solar Energy International.

After years as a successful writer and marketer in other fields, Valenza finally began putting his humor, communication skills, and solar passion to good use by founding UnThink Solar, a boutique communications and marketing agency devoted exclusively to the solar industry.

In addition to his solar marketing work, Valenza/Solar Fred is a leading solar industry blogger on RenewableEnergyWorld.com, where he offers free solar marketing advice and harangues encourages solar companies to step up their solar marketing and solar advocacy campaigns.

Valenza is also well known on Twitter, where over 8000 solar industry pros and advocates follow him for solar industry news, advocacy, and information.