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What We Do
Podcast
About How We UnThink
- UnThink in the News
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- Solar Fred’s Guide to Guerrilla Marketing
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Recent Blog Posts

The #SolarFredMoment: Why should the solar industry use Clubhouse? February 7, 2021
Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.

Home
What We Do
Podcast
About How We UnThink
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FAQs
The UnThink Blog
Contact