UnThink Solar
  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact
Select Page

From a Marketing Perspective, Solar’s Growth Has Never Been Due to Lower Prices

by Solar Fred | Aug 6, 2015 | Blog, Uncategorized

At first glance, solar pros and policy advocates are going to totally disagree with the title of this post, but before you submit your comments below, let me fully explain what I mean. You’re probably thinking that lower pricing and subsidies have everything to do...

Enphase Survey: Trust and Ratings Trump Price in Residential Solar Sales

by Solar Fred | Jun 27, 2014 | Uncategorized

At what price would you buy solar from this guy? You probably wouldn’t, would you? And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive residential solar market—and that’s not just me saying that. I just...

What Solar Fred is UnThinking on Twitter

My Tweets

Site Map

  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact

Recent Blog Posts

  • The #SolarFredMoment: Why should the solar industry use Clubhouse? February 7, 2021
  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019

Follow @SolarFred on Twitter

My Tweets

What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT