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From a Marketing Perspective, Solar’s Growth Has Never Been Due to Lower Prices

by Solar Fred | Aug 6, 2015 | Blog, Uncategorized | 0 comments

At first glance, solar pros and policy advocates are going to totally disagree with the title of this post, but before you submit your comments below, let me fully explain what I mean. You’re probably thinking that lower pricing and subsidies have everything to do...

Enphase Survey: Trust and Ratings Trump Price in Residential Solar Sales

by Solar Fred | Jun 27, 2014 | Uncategorized | 0 comments

At what price would you buy solar from this guy? You probably wouldn’t, would you? And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive residential solar market—and that’s not just me saying that. I just...

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  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact

Recent Blog Posts

  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019
  • What are the meanings of “clean energy,” “renewable energy,” and “energy” in media, politics, and marketing? July 16, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.