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Finally, some brilliant guerrilla marketing for a panel manufacturer… from Nivea?

by Solar Fred | Jun 27, 2013 | Blog, Featured

I know times are tough for solar PV manufacturers, but if you want consumers to actually ask for your panel by name, you ought to copy this guerrilla marketing move by …Nivea. Yes, Nivea. Not a panel manufacturer, but a sunscreen and cosmetics company. And what...

Solar Fred’s Guide to Positive Yelp Solar Installer Reviews

by Solar Fred | May 13, 2013 | Blog, Featured

Whether you’re in the solar business or any consumer-facing business, you can’t ignore Yelp today or in the foreseeable future. First of all, it won’t ever go away, and it’s only getting stronger. In fact, it’s even more important now in the age of...

A Solar Fred/”Spinal Tap” Solar Guerrilla Marketing Tip: 11

by Solar Fred | Apr 22, 2013 | Blog, Featured

Perhaps the funniest moment of the classic mockumentary/rockumentary film This is Spinal Tap is when Nigel Tufnel, one of the band members, shows off the band’s amplifier. He explains how his amp is “special” because it goes to 11. If you don’t remember that scene,...

Drip, Drip, Drip: How to Effortlessly Educate Solar Customers with a Few Mouse Clicks

by Solar Fred | Apr 15, 2013 | Blog, Featured

One of the responses I received from my ongoing solar marketing survey was from an installer who said that they didn’t have enough time to educate all of the customers. That’s understandable if you’re a small solar shop with a few sales people. One solution is what’s...

4 Tactics for Converting Residential Solar Website Visitors

by Solar Fred | Apr 8, 2013 | Blog, Featured

So you’ve done a lot of work blogging and using social media, plus paid web ads, to drive traffic to your website, but visitors don’t stay very long, and even when they do, most don’t contact you. Bummer. But why? There’s no one single reason for poor website...

Solar Fred’s Guide to Getting DIY Customer Surveys and Feedback

by Solar Fred | Apr 1, 2013 | Blog, Featured

I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me that I may receive a customer survey. That survey hasn’t come in yet,...
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Recent Blog Posts

  • The #SolarFredMoment: Why should the solar industry use Clubhouse? February 7, 2021
  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.
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