by Solar Fred | Jun 27, 2013 | Blog, Featured
I know times are tough for solar PV manufacturers, but if you want consumers to actually ask for your panel by name, you ought to copy this guerrilla marketing move by …Nivea. Yes, Nivea. Not a panel manufacturer, but a sunscreen and cosmetics company. And what...
by Solar Fred | May 13, 2013 | Blog, Featured
Whether you’re in the solar business or any consumer-facing business, you can’t ignore Yelp today or in the foreseeable future. First of all, it won’t ever go away, and it’s only getting stronger. In fact, it’s even more important now in the age of...
by Solar Fred | Apr 22, 2013 | Blog, Featured
Perhaps the funniest moment of the classic mockumentary/rockumentary film This is Spinal Tap is when Nigel Tufnel, one of the band members, shows off the band’s amplifier. He explains how his amp is “special” because it goes to 11. If you don’t remember that scene,...
by Solar Fred | Apr 15, 2013 | Blog, Featured
One of the responses I received from my ongoing solar marketing survey was from an installer who said that they didn’t have enough time to educate all of the customers. That’s understandable if you’re a small solar shop with a few sales people. One solution is what’s...
by Solar Fred | Apr 8, 2013 | Blog, Featured
So you’ve done a lot of work blogging and using social media, plus paid web ads, to drive traffic to your website, but visitors don’t stay very long, and even when they do, most don’t contact you. Bummer. But why? There’s no one single reason for poor website...
by Solar Fred | Apr 1, 2013 | Blog, Featured
I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me that I may receive a customer survey. That survey hasn’t come in yet,...
