by Solar Fred | Apr 30, 2015 | Blog |
Note to B2B and B2C solar industry marketers: Twitter’s new Periscope app is not a fad. Unlike Google+, a zombie social network that should only be used for SEO purposes, Periscope will soon join Twitter, Facebook, and LinkedIn as your fourth must-have social platform...
by Solar Fred | Apr 9, 2015 | Blog |
People rarely ask me about what goes into a solar brand, and I think that’s because solar CEOs feel that it’s just one of those marketing thingys that …ya know… kind of, sort of needs to be somewhere in the business plan, but not really. Your brand is just a logo,...
by Solar Fred | Mar 26, 2015 | Blog |
Whether you’re marketing to solar installers or consumers, you should probably pay attention to this chart, which reveals that every age demographic overwhelmingly prefers to be contacted by email. From 18-year-olds to retirees above 65, they all want you talking to...
by Solar Fred | Mar 19, 2015 | Blog |
Solar power may be best known for powering rooftops and pole mounted arrays, but we’re starting to hear about some creative new applications. I’m not just talking about the solar planes, yachts, bike paths, and cars in the news, but also the trend in new portable...
by Solar Fred | Mar 12, 2015 | Blog |
A few months ago I wrote about the latest study that shows how residential solar sales are contagious. That is, if you make a solar sale in a neighborhood, it’s not long before more installations appear in the same area. However, new non-solar research suggests that...
by Solar Fred | Mar 4, 2015 | Blog |
This solar marketing post is going to be purposely brief, and you will probably appreciate that. Why Brevity Is Important Solar marketing brevity is so important today because we have so much more information, data, and distractions in both of our offline and online...
