by Solar Fred | Sep 25, 2015 | Blog
Every year at SPI, I like to walk the halls and see the latest trends in solar event marketing, but nothing jumped out at me this year until I started noticing the extremely varied messaging strategies on the booth walls. As marketers, every word we display should...
by Solar Fred | Aug 6, 2015 | Blog, Uncategorized
At first glance, solar pros and policy advocates are going to totally disagree with the title of this post, but before you submit your comments below, let me fully explain what I mean. You’re probably thinking that lower pricing and subsidies have everything to do...
by Solar Fred | Jun 25, 2015 | Blog
Whatever solar sector you’re in, email marketing with relevant content marketing should be a key instrument in your marketing toolbox, and it’s not just me saying that, but other marketers in other industries surveyed by Sales Force. Before I give some specific tips...
by Solar Fred | Jun 11, 2015 | Blog |
A few weeks ago, I wrote about the Elon Effect in relation to Tesla’s successful battery launch. What I was really referring to was Elon Musk’s very successful personal brand. He may be the CEO of Tesla and other companies, but Elon is in many ways his own media...
by Solar Fred | May 28, 2015 | Blog
Friends, faculty, parents, and graduates of 2015. I’m honored not to be standing in front of you today, ’cause let’s face it. I’m no Elon Musk, and you’re online and anxious to get on with finding a job that pays enough to cover your outrageous...
by Solar Fred | May 14, 2015 | Blog
If you’ve followed this solar marketing blog, you know I’m a huge fan of solar social media, particularly on Twitter. Now, a new market research report confirms that nearly 60% of renewable energy conversations on Twitter are about solar energy. Moreover, of all of...
