UnThink Solar
  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact
Select Page

To Tagline or Not to Tagline, That Is the Question … for SPI Booth Walls

by Solar Fred | Sep 25, 2015 | Blog

Every year at SPI, I like to walk the halls and see the latest trends in solar event marketing, but nothing jumped out at me this year until I started noticing the extremely varied messaging strategies on the booth walls. As marketers, every word we display should...

From a Marketing Perspective, Solar’s Growth Has Never Been Due to Lower Prices

by Solar Fred | Aug 6, 2015 | Blog, Uncategorized

At first glance, solar pros and policy advocates are going to totally disagree with the title of this post, but before you submit your comments below, let me fully explain what I mean. You’re probably thinking that lower pricing and subsidies have everything to do...

5 Solar Fred Tips for Solar Industry Email Marketing, Regardless of Sector

by Solar Fred | Jun 25, 2015 | Blog

Whatever solar sector you’re in, email marketing with relevant content marketing should be a key instrument in your marketing toolbox, and it’s not just me saying that, but other marketers in other industries surveyed by Sales Force. Before I give some specific tips...

A Baseball Cap, the #ElonEffect, and the Power of a Personal Solar Brand

by Solar Fred | Jun 11, 2015 | Blog | 6 comments

A few weeks ago, I wrote about the Elon Effect in relation to Tesla’s successful battery launch. What I was really referring to was Elon Musk’s very successful personal brand. He may be the CEO of Tesla and other companies, but Elon is in many ways his own media...

Make Mom Care: A Solar Industry Commencement Speech for the Class of 2015

by Solar Fred | May 28, 2015 | Blog

Friends, faculty, parents, and graduates of 2015. I’m honored not to be standing in front of you today, ’cause let’s face it. I’m no Elon Musk, and you’re online and anxious to get on with finding a job that pays enough to cover your outrageous...

Nearly 60% of Renewable Energy Conversations on Twitter Are About Solar

by Solar Fred | May 14, 2015 | Blog

If you’ve followed this solar marketing blog, you know I’m a huge fan of solar social media, particularly on Twitter. Now, a new market research report confirms that nearly 60% of renewable energy conversations on Twitter are about solar energy. Moreover, of all of...
« Older Entries
Next Entries »

What Solar Fred is UnThinking on Twitter

My Tweets

Site Map

  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact

Recent Blog Posts

  • The #SolarFredMoment: Why should the solar industry use Clubhouse? February 7, 2021
  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019

Follow @SolarFred on Twitter

My Tweets

What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.