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To Tagline or Not to Tagline, That Is the Question … for SPI Booth Walls

by Solar Fred | Sep 25, 2015 | Blog

Every year at SPI, I like to walk the halls and see the latest trends in solar event marketing, but nothing jumped out at me this year until I started noticing the extremely varied messaging strategies on the booth walls. As marketers, every word we display should...

From a Marketing Perspective, Solar’s Growth Has Never Been Due to Lower Prices

by Solar Fred | Aug 6, 2015 | Blog, Uncategorized

At first glance, solar pros and policy advocates are going to totally disagree with the title of this post, but before you submit your comments below, let me fully explain what I mean. You’re probably thinking that lower pricing and subsidies have everything to do...

5 Solar Fred Tips for Solar Industry Email Marketing, Regardless of Sector

by Solar Fred | Jun 25, 2015 | Blog

Whatever solar sector you’re in, email marketing with relevant content marketing should be a key instrument in your marketing toolbox, and it’s not just me saying that, but other marketers in other industries surveyed by Sales Force. Before I give some specific tips...

A Baseball Cap, the #ElonEffect, and the Power of a Personal Solar Brand

by Solar Fred | Jun 11, 2015 | Blog | 6 comments

A few weeks ago, I wrote about the Elon Effect in relation to Tesla’s successful battery launch. What I was really referring to was Elon Musk’s very successful personal brand. He may be the CEO of Tesla and other companies, but Elon is in many ways his own media...

Make Mom Care: A Solar Industry Commencement Speech for the Class of 2015

by Solar Fred | May 28, 2015 | Blog

Friends, faculty, parents, and graduates of 2015. I’m honored not to be standing in front of you today, ’cause let’s face it. I’m no Elon Musk, and you’re online and anxious to get on with finding a job that pays enough to cover your outrageous...

Nearly 60% of Renewable Energy Conversations on Twitter Are About Solar

by Solar Fred | May 14, 2015 | Blog

If you’ve followed this solar marketing blog, you know I’m a huge fan of solar social media, particularly on Twitter. Now, a new market research report confirms that nearly 60% of renewable energy conversations on Twitter are about solar energy. Moreover, of all of...
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Recent Blog Posts

  • The #SolarFredMoment: Why should the solar industry use Clubhouse? February 7, 2021
  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.
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