by Solar Fred | Feb 7, 2021 | Blog
Today is the first in a series of intermittent UnThink Solar blog posts that I’m hashtagging as the “#SolaFred Moment.” Like many humans, I often have random thoughts, critiques, and questions about solar and energy storage marketing and communications that pop into...
by Solar Fred | Oct 17, 2019 | Blog
If you’re a B2B or B2C solar or storage marketer who’s struggling to build reputation, referrals, and brand loyalty beyond race-to-the-bottom $/watt pricing, this tip is for you–and it could also be a lot of fun. The idea is to create some kind of non-solar...
by Solar Fred | Jul 19, 2019 | Blog
I’ve been doing marketing for the solar industry for the last 10 years, and although the U.S. solar industry has completed over two million installations across America, residential and commercial solar are still less than 2% of the overall grid. Why? Glad you asked....
by Solar Fred | Jul 16, 2019 | Blog
Recently, Secretary of Energy Rick Perry told Fox News that President Trump supported “clean energy” and included natural gas exports and nuclear energy support as examples of the administration’s “clean energy” accomplishments. This wasn’t surprising, but I...
by Solar Fred | May 14, 2019 | Blog
Dear Fossil Fuel Worker, You don’t know me, but I am one of the 250,000 solar energy workers in America, and I wanted to reach out and tell you that I appreciate the work that you do today and have done for the last 150 years. Perhaps you’re thinking I’m...
by Solar Fred | Sep 29, 2015 | Blog
If you attended Solar Power International this year, you might have seen SEIA’s call-to-action video to extend the 30% solar investment tax credit (ITC). If you missed it, here it is: We’re very proud of this video for several reasons. First, it supports SEIA and its...
