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Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain…

by Solar Fred | Oct 17, 2019 | Blog | 0 comments

If you’re a B2B or B2C solar or storage marketer who’s struggling to build reputation, referrals, and brand loyalty beyond race-to-the-bottom $/watt pricing, this tip is for you–and it could also be a lot of fun. The idea is to create some kind of non-solar...

Let’s reframe (again) how to market residential solar. Savings is no longer enough.

by Solar Fred | Jul 19, 2019 | Blog | 0 comments

I’ve been doing marketing for the solar industry for the last 10 years, and although the U.S. solar industry has completed over two million installations across America, residential and commercial solar are still less than 2% of the overall grid. Why? Glad you asked....

What are the meanings of “clean energy,” “renewable energy,” and “energy” in media, politics, and marketing?

by Solar Fred | Jul 16, 2019 | Blog | 0 comments

Recently, Secretary of Energy Rick Perry told Fox News that President Trump supported “clean energy” and included natural gas exports and nuclear energy support as examples of the administration’s “clean energy” accomplishments. This wasn’t surprising, but I...

An Open Letter to a 2019 Fossil Fuel Worker from a 2019 Solar Worker

by Solar Fred | May 14, 2019 | Blog | 0 comments

Dear Fossil Fuel Worker, You don’t know me, but I am one of the 250,000 solar energy workers in America, and I wanted to reach out and tell you that I appreciate the work that you do today and have done for the last 150 years. Perhaps you’re thinking I’m...

Case Study: The Making of SEIA’s Solar ITC Video for SPI in 10 Days

by Solar Fred | Sep 29, 2015 | Blog | 0 comments

If you attended Solar Power International this year, you might have seen SEIA’s call-to-action video to extend the 30% solar investment tax credit (ITC). If you missed it, here it is: We’re very proud of this video for several reasons. First, it supports SEIA and its...
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  • Home
  • What We Do
  • About How We UnThink
    • UnThink in the News
  • Clients
  • FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact

Recent Blog Posts

  • Solar Fred Guerilla Marketing Tip: Create Non-Solar Content. Huh? Let Me Explain… October 17, 2019
  • Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019
  • What are the meanings of “clean energy,” “renewable energy,” and “energy” in media, politics, and marketing? July 16, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.
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