Tor Valenza a.k.a. “Solar Fred” grew up in New York City and has been a solar advocate for over 25 years. He holds a B.A. from Middlebury College and is “fluent in solar,” having taken numerous solar economics and technical courses at the Solar Living Institute and Solar Energy International.
After years as a successful writer and marketer in other fields, Valenza finally began putting his humor, communication skills, and solar passion to good use by founding UnThink Solar, a boutique communications and marketing agency devoted exclusively to the solar industry.
In addition to his solar marketing work, Valenza/Solar Fred is a leading solar industry blogger on RenewableEnergyWorld.com, where he offers free solar marketing advice and
harangues encourages solar companies to step up their solar marketing and solar advocacy campaigns.