FAQs about ...

UnThink/Solar Fred FAQs


What does “UnThink Solar” mean? I don’t get it.

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.

Does UnThink Solar still exist now that you've merged with Impress Labs?

Our UnThinking philosophy will always exist, no matter what we’re called, but technically, we are now Impress Labs, and specifically, we’re part of the Impress Solar Lab.

How did Tor come up with Solar Fred as his solar pen name? His first name is Tor, right?

Really short answer: “Solar Tor” didn’t sound right. Too weird for American audiences. As for choosing “Fred,” Tor had a running joke with his ex-wife. They didn’t know the name of their neighbor and finally just started calling him–and all other un-named people–“Fred.” Also, from a brand recognition perspective, “Solar Fred” works really well. It’s kind of funny, so people remember it.

Should I call him Tor or Fred or Solar Fred?

Whatever’s easiest for you to remember. Most people who know Tor from Twitter (@SolarFred) call him Fred or Solar Fred. Those who meet him outside of social media call him Tor. He really does answer to both.

Why does Solar Fred always wear a blank baseball cap?

It’s like Steve Jobs always wearing his mock turtleneck shirt: It’s consistent, visual branding that people now associate with Solar Fred. That consistent visual aide is quite useful for blogging and social media avatars, and it’s also great for finding him at huge anonymous solar conferences. (Few people wear a baseball cap with a suit.) And yes, Tor does sport a completely shaved head, but only when he’s not “on the job.”

Where is UnThink Solar based?

The UnThink team recently joined with Impress Labs, which is located in San Francisco’s financial district. But since this is the age of the internet, we’re really everywhere.

Can Solar Fred write about my solar product or service on his Renewable Energy World blog?

You’re welcome to send us a press release at info@unthinksolar.com, but keep in mind that Solar Fred only writes about solar marketing and advocacy, so if you just want him to write about your latest solar widget, probably not going to happen…. However, if it’s about how you’re creatively marketing your latest solar widget, well then he may indeed write about it. Likewise, if you have a solar marketing product, he may write and/or review it.

If I'm an UnThink Solar client, then will Fred write about me on his Renewable Energy World blog?

That depends if your solar product or service is marketing related. If not, he won’t write about it….unless you want him to share with readers about how UnThink Solar is creatively marketing your product or service. Then, that would be marketing related, and hence on topic. Even so, keep in mind that we can always create a separate but equally important solar blog from your company that may be loved by millions of solar fans on Renewable Energy WorldLet’s discuss how we can make that happen.

Two million pageviews for a solar blog is a lot! Can you prove the stat?

Yes! Here’s a screen shot from Renewable Energy World’s Total Access program dashboard.  The 18,000 weekly page view is average. Some weeks are better than others, depending the topic.

Bottom line is that writing on Renewable Energy World’s blog is a great solar marketing platform –if you can write some great useful content for their solar pro audience. If you’re interested in a content marketing program on RE World or your own company blog, get in touch and let’s work out a good strategy first.

Sorry to leave you FAQ unsatisfied.

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