Bold, Creative Solar Marketing Strategies


There is an art to solar marketing and communications. The art is in the execution and the strategy.

We develop social media strategies, memorable events, and guerrilla marketing campaigns exclusively for solar companies.

Our goal is to inspire prospects to remember your brand, develop long term solar brand relationships, and to take action.

  • Social media strategies. Build solar leads and trusted brand relationships with a customized Solar Social Media Strategy for solar websites, blogs, Facebook, Twitter, and online contests. We design programs that utilize residential or B-to-B social currency to amplify experiences and drive conversations about solar.
  • Solar guerrilla marketing strategies. Get press-worthy attention from the media. We work with your staff to create an exciting event or publicity stunt that not only stands out, but also educates clients about your solar product or service. Such events increase organic growth through the media and breakthrough viral communications about your solar brand.
  • Solar content marketing. Solar companies must show customers that they have authority. Define your solar voice. Using blogs, videos, newsletters, infographics, white papers, and other dynamic content, solar companies, UnThink Solar helps you show home owners, utilities, government entities, and solar financiers why you are solar experts, an industry thought leader, and solar problem solver.
  • Speeches and presentations. Valenza/”Solar Fred” creates inspiring solar marketing presentations and key note addresses for solar industry corporate retreats, conventions, and VIP events.  Activate your audience by giving them compelling social event experiences, encouraging solar and brand advocacy.