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by Solar Fred | Dec 11, 2011 | 0 comments

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Let’s reframe (again) how to market residential solar. Savings is no longer enough. July 19, 2019
What are the meanings of “clean energy,” “renewable energy,” and “energy” in media, politics, and marketing? July 16, 2019
An Open Letter to a 2019 Fossil Fuel Worker from a 2019 Solar Worker May 14, 2019

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.