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by Solar Fred | Oct 5, 2014 | 0 comments

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  • What We Do
  • About How We UnThink
    • UnThink in the News
  • UnThinking Clients
  • UnThink FAQs
  • The UnThink Blog
    • Solar Fred’s Guide to Guerrilla Marketing
  • Contact U.S.
  • Home

Recent Blog Posts

  • UnThink Solar Blog has moved…. October 29, 2015
  • Case Study: The Making of SEIA’s Solar ITC Video for SPI in 10 Days September 29, 2015
  • To Tagline or Not to Tagline, That Is the Question … for SPI Booth Walls September 25, 2015

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What does “UnThink” solar mean?

It means to step back and to unwind your traditional concept of solar marketing. The only way solar is going to get into the energy main stream is if solar marketers–and their clients–are willing to take creative risks, grab the public’s attention, and then educate prospects about the myths and realities of affordable solar power today.

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