Beginnings: Solar Fred, Impress Labs and our New Solar Marketing Think Tank


I’ll tell you the awful truth about why I began my solar marketing career—and it wasn’t to make money. Making money is a result of doing great work, not a goal.

In 2007, I was bored with the blockbuster movies at my local theater, so I walked into a double feature of “An Inconvenient Truth” and “Who Killed the Electric Car?” What I saw in the theater that night was both inspiring and depressing. Read more.


  1. Well said, Tor. I agree solar marketing has come a long way in the past several years (remember endless data sheets in 8 point type?) but compared to other tech industries we, the solar industry, still have a ways to go. I look forward to reading your blog and following the progress of your endeavors.

  2. Thanks, Kathy! Welcome to the community.

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