I’ll tell you the awful truth about why I began my solar marketing career—and it wasn’t to make money. Making money is a result of doing great work, not a goal.

In 2007, I was bored with the blockbuster movies at my local theater, so I walked into a double feature of “An Inconvenient Truth” and “Who Killed the Electric Car?” What I saw in the theater that night was both inspiring and depressing. Read more.